Exactly ten years after the concept model was first showcased at the Geneva Motor Show in 2000, the Tata ARIA was launched in October 2010 and offered to Indian customers as the premium crossover SUV.
It comes with all the luxuries a western model can have (surround sound, dual air-conditioning, cruise control, 6 airbags, etc.) and was designed in collaboration with the Jaguar-Landrover (JLR) team. JLR is a Tata owned company.
In 2017, design of the ARIA was completelly revamped and introduced as the Tata HEXA in the Indian market.