Peugeot (pronounced POO-zho) family started the firm in 1810 and made coffee and bicycles.

In 1858, they got the “lion” registered as their logo. Armand Peugeot who first made a steam tricycle diversified by making the first steam powered car in 1889. He had a meeting with Gottlieb Daimler and got convinced that the future was in automobiles and invested heavily.

In 1994, Peugeot entered India by launching a sedan 309, but this failed miserably. However, their diesel engines (used by Mahindra) in the popular MM540/550 were highly successful.

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