Peugeot (pronounced POO-zho) family started the firm in 1810 and made coffee and bicycles.
In 1858, they got the “lion” registered as their logo. Armand Peugeot who first made a steam tricycle diversified by making the first steam powered car in 1889. He had a meeting with Gottlieb Daimler and got convinced that the future was in automobiles and invested heavily.
In 1994, Peugeot entered India by launching a sedan 309, but this failed miserably. However, their diesel engines (used by Mahindra) in the popular MM540/550 were highly successful.