Not known to many but the Renault 4 is the third largest selling car in automotive history after the Volkswagen Beetle and the Ford Model-T. Over 8.1 million (80 lakh) cars were produced during its continuous production run for 31 years.
It was in 1956 when the then President of Renault gave the call to produce a car that would be inexpensive, yet versatile. It should be rough & tough and yet be fashionable. Secretly code-named Project 350, this car was developed in 5 years and launched during the Paris Auto Show in 1961. Several variants also came out during the same time including a luxury version that was named 4RL (L stood for luxury).
Its popularity soared so much that it earned the sobriquet ‘Blue Jeans’. In less than 6 years it crossed sales of over a million. In 31 years this car got sold in over 100 countries and produced in 28 places as distant as Chile, Philippines and South Africa.
In 1963 Renault found another way of innovative marketing – give it a ‘chic’ look to attract female customers and that is what the model Parisienne achieved. Renault marketed this new variant in 2 colour combinations.
This scale model represents one of the models produced in 1964.
|- Premium collectible|
|- Licensed product|
|- Material: ZAMAC (zinc alloy), Rubber and Plastic|
|- Moving wheels|
|- Opening bonnet and doors|
|Box Dimension (in inches)||13 x 7 x 6|
|Color||Black / Red|