Chrysler, who are owners of the brand Plymouth wanted to counter the growing popularity of several upcoming foreign brands that were more smaller and agile, unlike their American counterparts that were huge sized and petrol guzzlers.
This prompted the then Chrysler President Tex Colbert to form a technical committee to come up with something new so as to counter the growing imports. He involved world-famous designer Virgil Exner to design a model that would be smaller in size and yet offer maximum space for passengers, luggage included.
The project that started in 1957 was so much a secret that only the factory General Manager and 180 engineers working on the project knew about the upcoming model. It was labelled, Project A901. Fellow employees at Chryslet thought that their colleagues were involved in some secret vehicle project for the government since the factory building was also kept out of bounds. In reality, Chrysler's management wanted to deliberately create a hype.
After making 20 protypes, using 50 different types of engines, what turned out was an absolute hit.
For the first time, IBM computers were used for testing noise, vibration and even suspension. What was beneath the hood was also an innovation - the engine's cylinder block was given a 30° inclination so as to reduce the overall height of the engine as well as to lower the engine hood. This innovative design also allowed Chrysler to have the intake and exhaust manifolds with long runners. This breakthrough engine design was called Slant-6 with the most quietest engine.
The Plymouth Valiant debuted at the Auto Show in London in 1959 with a strong tagline that said – "Nobody's kid brother, this one stands on its own four tires". It was available to the public for sale in 1960. Then after one year, they came out with another new tag line that said - "61 Valiant ..... looks and drives like twice the price".
In few years the Valiant turned out to be one of the best-exported models for the Chrysler company with sales as far as Finland, South Africa, Sweden and Australia (abroad they were sold as Chrysler Valiant).
|- Premium collectible|
|- Licensed product|
|- Material: RESIN|
|- High precision miniature models|
|- Non-opening bonnet, boot and doors|
|- On plinth (platform base) with plexiglas hard-display case|
|- Limited pieces created|
|Box Dimension (in inches)||6.5 x 3 x 3|