After the success of Land Rover, the Rover Company wanted to develop a more spacious off-road vehicle and initial attempts to make a prototype in 1951 by their designer Gordon Dennis Bashford using the chassis and 2.1 litre engine of a Rover P4 did not attract the attention of the top bosses. This first prototype was called Road Rover.
After a gap of six years, in 1957, 1958 and 1962 another three attempts were made when the Road Rover (Series II) with an improvised 2.3 litre engine rolled out. By this time, the father of Range Rover, Charles Spencer King, joined the fray in it's development. This too did not draw much attention.
Finally, in 1967 the top bosses were impressed with the performance of the Road Rover with 100 inch. wheel base. This new prototype having 3-doors was fitted with 3.5 litre V8 General Motors engine (eventually known as the Rover V8).
The management immediately asked Bashford and King to conduct more trials and test them across different terrains and countries. In order not to attract attention, a new company called the Velar Company was formed. Twenty-six were produced with the name Velar^. There was no mention of the word Land Rover throughout this 4WD vehicle. One Velar was even sent to the Sahara desert^^ for testing (see last image).
The Velar was the birth of the Range Rover.
^ veil or cover, in Italian
^^ organised by Minitrek Expeditions and led by Mike Foster, the Velar was made to go through rigorous testing across the Sahara in Morocco, Algeria and Niger
|- Premium collectible|
|- Licensed product|
|- Material: ZAMAC (zinc alloy), Rubber and Plastic|
|- High precision miniature models|
|- Non-opening model|
|Box Dimension (in inches)||7 x 3 x 3|