The father of industrial design, French-American, Raymond Loewy, who created the original light-green Coke bottle, the Greyhound Scenicruiser, razors to rail-trains also created some of the world’s best cars such as the Studebaker Starliner and the Studebaker Avanti. Though he designed his own cars that suited his taste, one car that stands out is the Lancia Flaminia Coupe – LORAYMO (an acronym that he created out of his telegram cable address, LOEWY Raymond).
He especially selected the Lancia Flaminia model as this was the model that was being supplied to well-known coachbuilders such as Pininfarina, Touring and Zagato for their distinguished clientele. Inside the car, there was the proven 2.5 L Lancia V6 that he asked his Italian friend, Enrico Nardi, to fine-tune from 119 hp to 150 hp and which could take the car to a speed of 190 km/hr.
Loewy’s creation was unique in all respects, the car was a completely wrap-around structure with only the twin exhaust pipes and the rear-bumper that protruded out. The uniquely designed front-grille also acted as the bumper. The two headlamps were placed aside the car body while the separated fog lights that lurched forward were connected to the car body on the front fenders with the help of an aerodynamically placed fin. The wrap-around rear glass also extended over the boot, which could be accessed from inside the car.
Building the car was entrusted to Turin-based coachbuilder Carrozzeria Rocco Motto, who used to build for companies such as FIAT, Cisitalia, etc.
|- Premium collectible|
|- Licensed product|
|- Material: ZAMAC (zinc alloy), Rubber and Plastic|
|- Non-opening model|
|- On plinth (platform)|
|- Rare collectible|
|Box Dimension (in inches)||6 x 3 x 3|