Horex Regina 350 Scale - 1:24

Fritz Kleeman who himself was a rider founded his company. The name HOREX was derived from the words HOmburg (where he lived) and REX (his father’s firm that made jars to hold jam preservatives).

So using the Columbus 4-stroke engines, he launched his first model. Soon after he brought over the Columbus factory and started making these regularly. Then in 1948 after the end of World War II he launched a single-cylinder 350 cc motorcycle that was known as SB35 Regina. This model became so popular that several other variants with higher cc power were also made. What was unique of his design was all was housed inside one casing i.e. gearbox, clutch and engine. 

Horex who also used to supply various parts to the Mercedes factory was finally taken over by Daimler-Benz in 1960 when they closed down the motorcycle unit. The brand was supposed to surface in 2010 when a German maker wanted to revive it but that too didn't work as the firm applied for insolvency. Rumour has it that another firm wants to launch this popular brand in the coming year.


- Premium collectible
- Licensed product
- Material: ZAMAC (zinc alloy), Rubber and Plastic
Brand Potpourri
Period 1947-1970
Year 1952
Model Origin Germany
Scale 1:24
Box Dimension (in inches) 7.5 x 3.5 x 4.5
Color Black
Make Atlas Editions
Theme Street
Material Metal

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