Created in 1862, Postillon Wines became a famous name in France for table wines by the end of the 19th century. By the beginning of 20th century, it even came out with 1 litre bottles so that people can find it convenient to carry as well as have wine stored at the right temperature. But it wanted to reach out to more people, the commoners.
So somewhere in the fifties one of their vendors, a barrel supplier called Gabriel Gerbaud suggested an innovative idea to the company – go all out to the streets closer to the people and doing street advertising rather than appointing more distributors.
And so Postillon goes to the coachbuilder Chéreau Carrosserie who construct the most unique coach that was used not only as a meeting room but also a place for wine tasting. This coach was attached to the truck trailer model, the Berliet TLB19 and took one year to be built. Two horses and a coachman (driver of horse carriages) were created out of sheet metal to give it a natural look. And Postillon created ripples throughout France with her innovative marketing strategy.
This vehicle was later purchased by the famous PINDER Circus company in 1973 and used as a snack bar for her traveling troupe.
|- Premium collectible|
|- Licensed product|
|- Material: ZAMAC (zinc alloy), Rubber and Plastic|
|- Moving wheels|
|- Non-opening bonnet, boot and doors|
|- Separable carriage|
|Dimension (in inches)||13.5 x 5 x 4.5|